Clean Beauty Standard
The skincare industry is broken and under-regulated, especially in the US. European Union bans or restricts over 1,600 cosmetic ingredients, while the US – fewer than 20.
Why does it matter? Because clean beauty means responsibility. And ignoring it leads to shortcuts: packing products with harmful ingredients that, over time, can cause significant health and environmental damage. It’s done to save money, give the impression of a more effective product performance, or extend product shelf life, often at the expense of consumer safety.
Selvique doesn’t cut corners. We don’t use cheap ingredients. And we don’t mess with the health of customers or the environment they live in.
In short, Selvique cares about what people put on their skin and how it impacts both them and the environment. That’s why we always share full lists of ingredients for each product and don’t hide behind vague labels such as “proprietary blends”.
Selvique refuses to use ingredients that are linked to toxicity, hormone disruption, or cancer.
To keep ourselves accountable, we have the Selvique Clean Beauty Standard. A set of strict, no-compromise guidelines that every single product in our catalog follows.
Our commitment
100% cruelty free
Every product is developed without harming any living creature, now or in the future.
Vegan formulations
Our products contain no animal-derived ingredients, except for beeswax. The production of beeswax is strictly regulated to make sure sustainability is top priority.
Eco-conscious production
Every step of our process is designed to protect both the planet and the people on it, from sourcing to formulation.
Sustainable sourcing
We use natural resources mindfully, ensuring they’re preserved for future generations.
Biodiversity protection
We carefully select ingredients and practices that help protect ecosystems and support natural balance.
No carcinogens
We avoid ingredients with links to cancer. We carefully review the research and make decisions based on the best available evidence.
No parabens
We completely eliminate parabens which have been linked to hormone disruption and potential reproductive harm.
No phthalates
Phthalates are known endocrine disruptors and have been banned in the EU but still used in the US. We refuse to put them in any of our formulas.
No SLS sulfates
SLS sulfates strip natural oils and disrupt the skin barrier. Our cleansers and shampoos get the job done without the damage.
No benzines
We exclude benzene and its derivatives due to their potential health risks, including links to toxicity and contamination concerns.
No silicones & siloxanes
We ban all silicones and siloxanes due to their harmful buildup in the body and environment.
No toxic preservatives
You won’t find any toxic preservatives, such as formaldehyde, BHA, and others, in our products because they’re linked to toxicity and irritation.
No toxic pigments
We ban synthetic dyes, coal tar, carbon black, and talc, which have been linked to health concerns.
No toxic fragrances
If fragrance is used, it’s free from phthalates and synthetic musks.
Blacklisted Ingredients
Benzines and its derivatives
We ban benzene and its derivatives due to toxicity and contamination risks.
Carcinogens
Ingredients linked to cancer are strictly avoided.
Parabens
All parabens are banned due to links with hormone disruption.
Phtalates
Phthalates are prohibited as endocrine disruptors.
Preservatives: formaldehyde, BHA, and similar
We exclude formaldehyde, BHA, and other toxic preservatives known for links to irritation, allergic reactions, and potential long-term health risks.
Silicones & Siloxanes
No silicones or siloxanes, due to concerns about bioaccumulation and environmental harm.
SLS Sulfates
No SLS sulfates, to protect the skin’s natural barrier.
Synthetic dyes, coal tar, carbon black, or talc
We ban these pigments and fillers due to their links to health risks, including potential carcinogenicity, contamination with heavy metals, and skin irritation.